Marketing to Sales Integration for Total ROI Assessment
There is an old adage in the advertising business that half of your spending is a complete waste of money, and you just don't know which half it is. Well times are changing and you now have tracking tools in an interconnected electronic world to start measuring which half is not performing. Marketing spends that are wasted will still happen as you continue to test for ever-changing consumer trends. In many cases the results will be uncertain and establishing an ROI metric will be "soft", but in today's Internet marketing efforts accountability is key.
Developing an ROI Assessment plan is about assigning success metrics to every campaign. Creating an integration plan with the sales efforts to understand that not all sales or leads are created equal and represent various long-term value for the company. It's about looking at the complete cycle from initial interest to closed sale. |
Marketing ROI Consultants